Senior Vice President, Marketing and Fan Experience & Chief Marketing Officer – Maple Leaf Sports and Entertainment

Shannon Hosford is the Chief Marketing Officer of MLSE, overseeing one of the largest sports marketing portfolios in North America, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, MLSE LIVE and MLSE Foundation. A few of Shannon’s major career accomplishments include the Toronto Raptors’ We The North campaign as well as Toronto FC’s Bloody Big Deal marketing campaign. Under her leadership, iconic marketing campaigns earned her recognition as Marketer of the Year in 2014, and her team received prestigious awards, including the CLIO Sports Awards Grand Prize.