Senior Director, Data Analytics and Social Marketing – Hamilton Tiger-Cats

Watkins was the Senior Director of Data Analytics and Social Marketing for the Hamilton Tiger-Cats, overseeing the launch of regional marketing programs, digital strategy and online web redesigns. He took on this role from 2011 to 2014. He also was Vice-President of Business Development at MRX, helping to produce, launch and promote a network of websites for both the CFL and the CHL.