Senior Vice President, Broadcast & Content – MLSE

Hebb was the Senior Vice-President of Content and Communications at Maple Leaf Sports & Entertainment from 2006-2013. In this role, he was responsible for MLSE’s corporate communications and marketing functions including media relations, government relations, stakeholder engagement, employee communications, customer relations and advertising. He has since moved on and became the President of Starting Five Media Consulting, Ltd, a company that consults with other sports organizations and other institutions on media strategies.