Director of Licensing and Associate Counsel – National Hockey League Players’ Association

Adam Larry has been with the National Hockey League Players’ Association (NHLPA) since January of 2006, following the 2004-05 lockout. Larry’s main role at the NHLPA is negotiating and maintaining licensing agreements from a legal and business perspective, with as many as 60 licensees. Larry also oversees a team involved in many nonlabour-related duties. He manages the files related to licensing, corporate sponsorship, digital business, international affairs and the NHLPA’s charitable wing.