Co-Founder and Partner, Ethnicity Matters

Bobby Sahni is the Co-Founder and Partner at Ethnicity Matters, a multicultural marketing and advertising agency that helps companies unlock growth by connecting with North America’s rapidly expanding and high-spending ethnic and newcomer communities. From 2006 to 2012, Bobby led multicultural marketing at Rogers Communications and has since remained a trailblazer in developing and managing diversity-focused strategies for leading organizations across various sectors.