Senior Vice President, Business Operations and Chief Operating Officer, 104th Grey Cup Festival, Toronto Argonauts

Sara Moore is the Senior Vice President of Business Operations for the Toronto Argonauts. She is also the Chief Operating Officer of the 104th Grey Cup Festival taking place in Toronto later this year. Previously, she served as the Vice President of Marketing for the Canadian Football League from 2011 to 2015. In that role she was responsible for all league events and for the development and execution of all of the league’s marketing programs. She also serves as a member of the CFL’s Executive Management Team. Throughout her career, Moore has held leading positions at Mobilicity, Yahoo! Canada, Alliance Atlantis Broadcasting, and Rogers Wireless.